Enhancing digital ROI is critical for the success of any online campaign.  Digital ad spending in the United States now exceeds $60 billion, yet 80% of marketers struggle demonstrating the effectiveness of their internet based campaigns.

Whether you are creating a digital campaign to enhance brand awareness, connect with key audiences, or generate sales leads, you want to know your Digital ROI…. and you want to learn how to improve it. This interactive presentation provides the information you need to connect the dots between eyeballs, engagement and bottom line benefits. We compare various channels and review the insights you can gain with available analytic tools. We delve into customer acquisition and the importance and metrics related to mobile marketing. Ensure the time and money you spend on digital creates positive, measurable returns.

We explore the various ways to calculate returns whether it is from an increase in customers or members, greater sales or improvement in product development and customer service. We examine processes which help you put numbers to the calculations, and improve your digital ROI. Digital provides a lot more information than other forms of advertising. This information is critical because it helps you create repeatable success. It transforms digital marketing from a guessing game into a scientific process. Learn what works…. and do more of it!

Digital is fast. You can learn in days, even hours, how campaigns, messages and content translate into meaningful prospect and customer interactions. We compare various platforms including the popular social channels, and review the data and insights that are gained with the analytics that are readily available.  We delve into the connections between customer acquisition in digital, the lifetime value of new customers and the best ways to ensure that money spent on digital marketing creates real, measurable returns that provide a positive impact on your bottom line.

Bill Eager is an Internet and technology trends pioneer. In 1994, after creating the first large-scale Intranet connecting 25,000 employees at BASF, Bill wrote the second book about the Internet, Using the Internet. He has authored eleven books about technology that have sold more than one million copies including the new Amazon Bestseller Transformative Digital Marketing.

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– Learn the best metrics for calculating ROI.
– How do you use lead scoring and lead nurturing.
– Discover how social can feed a digital leads funnel.

Whether you are creating a digital campaign to enhance brand awareness or generate leads, you want to know your ROI…. and you want to learn how to improve it. This presentation provides the information you need to connect the dots between eyeballs, engagement and bottom line benefits with real world examples in your industry.