This interactive social media campaign presentation teaches you the processes, techniques and platforms that create successful digital campaigns.  Explore keys that unlock engagement on your Owned, Earned, Paid and Social channels. Learn how sentiment, persona and archetypes can be used to create content that engages audiences and improves performance on designated Key Performance Indicators.

We explore the marketing attributes of the top social channels. Find out how you can effectively engage audiences on Facebook, Twitter, Instagram and Pinterest. Discover how social advertising supports a digital sales funnel that generates qualified leads. Learn how to re-purpose existing content to cost effectively get engagement on and across social channels. Discover how your campaign can connect with audiences on all of the channels related to their customer journey.

In this complex realm of omni-channel marketing, discover how to transform campaign data into useful insights. The different uses of Google, in-channel and third party analytic platforms. Case studies from signature brands and their campaigns bring details to life in an exciting, hands-on seminar.  This is a game changer for anyone who uses digital marketing to connect with audiences and influence outcomes.

• Learn how to define KPIs in a Campaign Brief that creates measurable outcomes.
• Discover the values and the channels used by Millennials, Gen X and Boomers.
• Explore the marketing attributes of the 10 top social channels,

Bill Eager is an Internet, technology and technology trends pioneer. Bill has spent fifteen years writing, implementing and speaking about computer technologies and their impact on companies and organizations. In 1993, after helping create one of the first large-scale Intranets connecting 25,000 employees at BASF, Bill wrote the second book about the Internet, Using the Internet. His ten other books include the best-sellers The Complete Idiots Guide to Online Marketing and new Amazon Bestseller Transformative Digital Marketing. Bill gives keynotes, presentations and workshops about the practical applications of technology at national conferences, company and organizational meetings.

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Discover how to engage social audiences with emotion based stories.

Find out why it is critical to connect your social campaigns to owned channels.

Learn how video is changing the game for online campaigns.

Social channels drive online engagement. In this presentation you will learn how to create and sustain engagement that translates into meaningful and measurable actions. Discover how you can fine tune a multi-channel social media advertising campaign to target specific audiences and achieve dramatic results.